Mistake #1 -  Not testing all of your marketing ideas.

Corollary:   Test all your marketing.

Mistake #2 - Running Institutional Advertising.

Corollary:  Run Only Direct Response Advertising

Mistake #3 - Not articulating and differentiating your Business.

Corollary:  Develop a powerful USP and use it in all your marketing.

Mistake #4 - Not having back-end product or service.

Corollary:  Create a profitable and systematic back end.

Mistake #5 - Not understanding your client and their needs and desires.

Corollary: Always determine and address the real needs of your clients and prospects.

Mistake #6 - You must ‘educate’ your way out of business problems…you can’t just cut the price.

Corollary: Always recognize that you must educate your client as a part of the marketing and sales process.

Mistake #7 - Not making doing business with your company easy, appealing and fun.

Corollary: Make doing business with your business easy, appealing and fun.

Mistake #8 - Not telling your clients the “Reason Why.”

Corollary: Always tell your client the “reason why.”

Mistake #9 - Terminating marketing campaigns that are still working.

Corollary: Don’t stop marketing campaigns that are still working just because you are tired of them.

Mistake #10 - Not specifically targeting your marketing.

Corollary: When you prepare your marketing, focus on the intended prospect and no one else.

Mistake #11 - Not capturing prospect & addresses, email addresses as well as pertinent contact information.

Corollary: Capture everything on a prospect or client that you can in an organized, retrievable system.

Mistake #12 - Not being strategic.

Corollary: Always having a strategy which tactical actions and methods are integrated into.

Mistake #13 - Not having a marketing or sales system.

Corollary: Have a marketing and sales system in place and refine it continuously.  Using letter/call/letter call or email/letter/call strategies.

Mistake #14 - Not taking advantage and integrating the Internet into every aspect of you marketing and sales efforts.

Corollary: Integrating the Internet into all your Marketing and sales activities.

Mistake #15 - In sales situations, shooting from the hip.

Corollary: Constantly using and refining a sales script.

Mistake #16 - Being stuck doing “what works.”

Corollary: Always be willing to change.

Mistake #17 - Not reinvesting your profits.

Corollary: Always parlay your success and momentum into greater achievement.

Mistake #18 - Not knowing and leveraging the lifetime value of a client.

Corollary: Always understand the lifetime value of your clients.

Mistake #19 - Not maximizing your assets, relationships, opportunities, resources, etc.

Corollary: Always explore and maximize your resources, assets and opportunities.

Mistake #20 - Treating marketing and sales as operational “silos.”

Corollary: Do your best to integrate marketing components into all your operational and backend processes.

If A Tree Falls In The Forest and There’s
Nobody Around Does It Make A Sound?

(OR—Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?)

So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need to be heard—do you feel their vibrations?

Still too abstract? Ok, how about this…. Nearly twenty years ago I started showing people how to “feel and hear” their market’s pain. Those that put their marketing ear to the ground (figuratively) and listened—connected at unimaginably deep levels with their prospects—who rapidly transformed themselves into loyal, passionate buyers/clients.

It worked “majestically” in every other form of marketing; So, why then is it so terribly hard to comprehend that a market—in any form, be it online or offline, be it social or insular—every human being merely wants to be understood, appreciated, acknowledged, respected, recognized and made to feel important ( as they are.) we are all relevant, important, significant pieces of this amazing puzzle we all call life.

So today—without purporting to be THE greatest social media maven in the cosmos—I’d like to offer up some universal truths that should serve each and every one of you as a set of ideals, distinctions, guidelines and ideological/purpose-driven standards for communicating, connecting, interacting with your fellow man and woman.

Be it via Google+, Twitter, Facebook, Linked-in, and every other form of human contact, communication and direct verbal, written or visual interaction you and your business ever shares—consider these thoughts:.

By the way, this short-course primer is NOT specific. It’s up to YOU, personally——to translate it specifically to your various applications. My intention today is to shift your paradigm, animate your thinking and teach you function over form, quality over quantity—and purpose over profit.

Buckle-up, ‘cause I’m going to do this quickly and simply:

You may be too young to remember the movie, “What’s It All about Alfie?”…But here’s what the meaning of business life is ALL about in any/every form of positive impact you ever express—no matter the media form.

Show people authentic empathy for their situation, Make them know they have relevance. Recognize THEIR perspectives and situation, too! Always sell one thing: Authentic, purposeful leadership. Demonstrate truly, clearly that YOU genuinely feel what they are feeling. Show people you clearly understand their problems, challenges, frustrations, goals, hopes/dreams.

Don’t give people information,. Render well-reasoned ideas/advice/perspectives they can believe in/trust. Help provide people with true focus. Focus is clarity. Clarity gives people power. Power gives people understanding. Understanding gives people confidence and certainty. Certainty gives them the ability to trust.

Without trust people will never take meaningful action—or believe. So always, always give them viewpoints they can trust. (See Stephen M. R. Covey/Greg Link and their wonderful books on trust building). Since most people don’t have total focus, when YOU help provide it to them—that leads to true/authentic “connectivity”. Connectivity is the fuel that allows people to take the next step-forward.

You need to cultivate the ability to put into words what people want and don’t want. Show them you understand them so well, you can clearly/crisply/dimensionally verbalize what’s been gnawing at them so long.

Always sell a point of view –but selling does not mean manipulating, Machiavellian-like. It means strongly, passionately, emotionally advocating your beliefs, viewpoints, thinking.

THIS is a “biggie”… ALWAYS make YOU—the prospect, you the fan, you the follower, you the member of the community—THEY are who is  REALLY important. You the vendor– are NOT the center of their universe. Make them the center of yours and you’ll have a raving…no, make that near-rabid fans for life!

Demonstrate real hopefulness for your marketplace.. the hope that they understand, the hope they have a better day, the hope that they gain benefit and value from what you are saying, writing, posting, tweeting etc.

Think–how can you have the most positive impact in those few moments or sentences when you are in their life, today? Remember too—no message, communication or interaction has any value to the other side—UNLESS it has an impact.

People need to recognize your communication as a solution, elixir, to a problem, void, uncertainty, gap they feel—emotionally, not merely rationally. Provide people with reassurance, motivation that you truly DO care about them, their life, their issues, their relevance.

You can communicate result-inducing ideas—or merely provide them with a better feeling about themselves and what they either are already doing—or should start doing.

Always question your purpose/intention for doing anything and everything communication-wise! Ask yourself—If I were on the receiving end of this communication—would I be positively impacted? Would I be eager to either anticipate the next communication—or better still, take the next step you are after from me?

Most people, when trying to communicate with another– fall in love with their message, or themselves or their product/service. Try falling in love with the person your communicating to/with, instead—not romantic love, but appreciative, empathic, respectful love for who/what/where/why they are where they are in their lives/business.

Your goal here is to interact with people in a meaningful way that enhances their lives because you—and your message were in it. Every time you communicate/connect—make people better off because of what you did, said, shared. Better off can mean happier, more stress-free, laughing Etc.

A mistaken belief in communication is to ask, “What do I have to do or say to get people to buy into my proposition?” WRONG QUESTION TO ASK!

The right question is merely… ”What value, contribution, benefit, or fulfillment do I have to give them?”

That’s enough for now… I’ll provide lesson two/installment two in one of my next posts.

Think deeply, meaningfully, reflectively about what you’ve just read.

Jay

Here are measurable and tangible results of the same principles you will find upcoming on this website:

We express our appreciation for your work and its results. You launched a strongly “innovative test marketing” program for [our] newsletter in February. As of December, we had acquired approximately 25,500 new subscribers through that effort — all at no cost to us. — David Sanders, Circulation Director, Jerome Smith’s Investment Perspectives

Chase Revel, Founder of Entrepreneur Magazine says: Fifteen years ago, Jay taught me how to turn underutilized, intangible assets into cash overnight. The first year, I made $100,000 from his advice and have continued to do the same practically every year with every business I own. That means I got over $1.5 million from just one thing Jay taught me. He’s one of the best market conceptualist in the country.

“After a mailing went out, I started following up (as Jay advised) with telephone calls and that really made a difference. I got 800% more orders after the mailing just by following up! The first month I applied your ideas to my high-priced software, we sold about 20 companies as opposed to the four or five before we learned your methods. It’s made me, personally, over $90,000 more this year. Plus, I took my whole staff to Hawaii because we had such a profitable year.” — Dr. Larry Andrews, Magnolia, AR

I told Jay, “This is ridiculous. People aren’t going to respond…” We netted $55,000 on that promotion. Last year we had a 32% increase in our gross sales which meant about $400,000 in extra profit. — George Zangas, San Pedro, CA, Vitamin Wholesaler

Our industry typically grows at 5% to 10% a year…our sales are up 95% over where they were two years ago (before I learned Jay’s techniques). We went from $2 million to $4 million in a city of 18,000. — Chappel Dew, SC Hardware and Appliance Wholesaler

Our company sells document imaging systems. Our systems start at $70,000 and go past a million dollars. I haven’t been able to measure everything Jay’s concepts made us, but I know we had three sales were people asked us computer questions that Jay taught us to answer, up front — one sale was $70,000, one was $180,000 and one was $1 million. In addition, the first time we listed our training schedule (like Jay taught us), we took in $24,000 in training revenues which paid for six months of sending out our newsletter. We just did a very large trade show, the biggest trade show we get 300 leads if we’re lucky. Using Jay’s techniques, we got 1,893 leads at this trade show. That, alone, should be worth about $75,000. — Audri Lanford MD, Computer Imaging Company

Furniture Store Increases Sales 900 Percent: We were able to sell eleven leather lounges in one day for a total of $45,000. That’s unheard of in our business! A normal Saturday would be approximately $3,000 to $5,000. — Chris Gouson, Australia

Pier Tsui-Po of Body Challenge, a huge health club operator, redrafted his sales letters in and brought in 600% INCREASE in memberships. For every 1,000 letters he mails, he now generates $7,056 in membership fees. He also validated Jay’s instructions on testing when he tested two membership offers and increased his return by 450%. He has put on three, new, full-time sales people to cope with the volume!

With Jay’s advice, I’ve been able to accomplish quite a bit with my client Advil. I proved that the average patient will probably spend $8.00 a year (forever) for our product once a doctor recommends it. So working backwards, they quickly realized that the programs I developed that cost a million to two million dollars would require an average doctor to increase his recommendations in a year by two patients. Using our programs, doctor’s recommendations were up 22% last year, which is the equivalent of six to ten million dollars extra, at retail. Now our goal is to triple that in three years. It’s very gratifying to me. — Mark Merriman, NY, Medical Advertising

Roger McKee’s computer company doubled their sales, going from $4 million to $8 million. This year, in the midst of the recession, they will double that again, growing to $16 million in sales…..

“After applying just one of his techniques, we sold $643,000 worth of products in two and a half months! That’s a 900% increase in sales from just one technique.” — Michael Quinn, Simi Valley, CA

“Jay Abraham is the finest marketing mind on this planet. His work for others was so wildly successful, I decided to get to know him. I paid Jay Abraham $600,000 one year because he made me $2 million and all the money I paid him came out of the profits his concepts made me.” — Howard Ruff, financial publisher

“Jay is an abrasive, annoying, genius of marketing. He ‘sweet talks’ you into trying seemingly absurd marketing tests — and you end up with multiplied profits. He combines two unprofitable deals and you get one very profitable three-sided deal. And lots more. The net/net is that Jay opens your eyes to powerful marketing possibilities that are just sitting there in front of your nose where you can’t see them. In one year, Jay used one of these ‘improbable’ concepts and provided $16 million in immediate sales for us. I paid him for $500,000 for his efforts.” — David Hall, Numismatic Investment Group, Inc. Magazine Entrepreneur-of-the-Year Award Winner

“One year I paid Jay $670,000 and over the past few years over $2 million. Before Jay came along, our sales were just a few hundred thousand dollars annually. Since teaming up with Jay, our sales for those years were $500 million annually.” — Jim Cook Investment Rarities, Inc..

“Jay came to us with a new idea for utilizing our customer names. I was skeptical initially; however, this program provided us with additional income in excess of $400,000 during the 20 months that it ran. I enjoy working with Jay because I both trust him and respect his marketing expertise.” — R. Kent Tipton, former President of Target, Inc.

“Even a single hour with Jay Abraham can offer mind-boggling insights and revelations that will change your life forever! His suggestions cost me just $18,000 to pull off, and that included everything. Less than one day later, the phones started ringing off the hook, and when the dust settled just three weeks later…I had earned over $476,000 in profit! That’s what? Almost a 26-to-1 return? Yeah, I’d say Jay’s idea worked… In my opinion, Jay’s still the best man in the country to brainstorm with. He is also my number one choice when I need to talk to someone outside of my staff about marketing and advertising.” — Gary Halbert, one of America’s top-paid copywriters and Editor, The Gary Halbert Letter

“Since taking Jay’s advice, I’ve realized a 30% increase in revenues in my business (Chinese longevity art) within about six months, which resulted in increase of profits of 25%.” — Paul Galagher, Guilford, VT He once took an unknown product that was originally doing less than $100,000 a year in gross sales – and helped turn it into a $13-million-a-year household name in only 18 months! (It’s the analgesic balm, Icy Hot.)

Michael Quinn of Fillmore, California, took an idea Jay taught him and made $643,000 in his computer peripheral business. He later sold the company for millions and retired to Rio in his mid-30s.

Another man who used one of Jay’s simple “postcard” ideas made a $476,000 profit and got a two-page feature article written about him in Inc. magazine.

He taught an attorney a concept that made an extra $15,000 on the first try and generated so many new clients, the attorney had to recruit half a dozen associates to help him. At last count, it added $400,000 to his annual income.

Jay took a start-up business totally devoid of capital and created a marketing strategy that in 6 months generated $750,000 in gross sales and $280,000 in net profits.

Jay generated $100 million in gross profits for two dozen of the top investment advisory newsletters in America.

He produced nearly 6 million leads for Merrill Lynch, John Neveen, Dreyfus, The Wall Street Journal, Citicorp, Forbes, and Fortune.

Vic Conant, the President of Nightingale-Conant, the world’s largest publisher in business and personal achievement audio tapes, says:

George Culp Made $565,000 from a Single Idea He Got from Jay Abraham. I Made $900,000 from Another!

There are few guarantees in life. In business, there are next to none. Most people find it hard to believe that ideas can be turned into money, success, wealth, power, happiness or business advantage – with relative ease. I’m writing to tell you it’s absolutely true.

But not just any ideas. Jay Abraham stands out as the pre-eminent idea man in the business arena. We at Nightingale-Conant use Jay for strategy, ideas and breakthrough business concepts. And we are not alone. Literally thousands of business owners and entrepreneurs have turned to Jay, too! Here are just a few:

Michael Montore reports that after attending one of Jay’s programs, his sales were up over 300%. Vincent Giaquinto wrote that his leads increased over 250% and his business skyrocketed from $8 to $14 million in a little over a year from implementing just two of Jay’s ideas. After attending one of Jay’s Marketing Programs, Craig Hane’s business went from $700,000 to $2,000,000 in a little over 18 months…Stewart Cruse’s insurance business grew almost 400%…Roger Howson immediately increased his sales by over 30% when he implemented ideas from the pre-course material…Kevin Parks states that his ancillary sales increased by a multiple of four times in one year…

He’s the only self-improvement author I’ve met (and I’ve met hundreds) who actually promises to give you an immediate financial gain. Of course, the real reason to learn what Jay teaches is not just money. The knowledge he can share gives you greater quality of life all around. He will liberate and inspire you to come up with profitable new ideas you never thought yourself capable of creating.”

Jay has come up with “block- buster” money-making or profit-boosting business ideas for over 10,000 separate clients. Among them are business owners, professionals, managers, entrepreneurs, high-level executives, seekers of business opportunity – and a wide variety of other fascinating and success-driven people.

Jay’s methods have made himself and his clients (like me) nearly $420 million in the last 12 years.

He’s made as much as $500,000 in a single month and earned over $2.5 million in a single year by turning other companies’ hidden assets and overlooked opportunities into windfall profits, then sharing generously in the rewards. Over 100 unassuming men and women have become millionaires by using Jay’s methods. Thousands of business owners and professionals have seen their incomes soar – and their net worth grow.

He’s the only self-improvement author I’ve met (and I’ve met hundreds) who actually promises to give you an immediate financial gain. Of course, the real reason to learn what Jay teaches is not just money. The knowledge he can share gives you greater quality of life all around. He will liberate and inspire you to come up with profitable new ideas you never thought yourself capable of creating.

Entrepreneurs worldwide have paid me over $80 million dollars in the last few years for my strategy application-specific advice!

Why?

Because they knew this advice could double or triple or quadruple their companies’ long-term  revenues and profits!

If your business is not making the money or achieving the competitive success levels you would like to make, read this section of the web site carefully. It contains the secret technique Ted Turner, Ross Perot, Carl Icahn, Howard Hughes, Bill Gates, Michael Dell, Steve Case and dozens of other famous entrepreneurs along with the leading Japanese use to reap fantastic oversized profits! Here’s what they have to say about my Marketing and Problem-Solving Idea’s:

Went From $800,000.00 To 2 Billion!

Jay has worked with us for almost 10 years, and he has engineered some of the best marketing strategies I have ever seen. Actually he might be cheap when you consider last year, I paid Jay $670,000 and in the past 10 years over $2 million. That was Jay’s reward for helping to build my company into the dominant precious metals and coin investment company in America doing over $2 Billion!

Jim Cook
Investment Rarities, Inc.

Made Howard Ruff Millions!

I’m a pretty good marketer. But as good as I am at marketing, Jay Abraham is better. He is the finest marketing mind on this planet. His work for others was wildly profitable, and I decided to get to know him. I finally was forced to surrender to the fact that Jay Abraham is a lovable, eccentric, unorthodox genius, the likes o f whom I will probably never meet again. Once I accepted that, he made me millions.

Howard Ruff
The Ruff Times

Acquired 88,000 Newsletter Subscribers’!

You have sent to me more than 88,000 new subscribers for 17 of my publications. I’m sure I would not have generated this kind of response using my own promotional pieces.

Joel S. Nadel, Publisher
Newsletter Management Corporation

Made A Bundle For Richard C. Young

Very few people are big winners in the marketing game. Jay Abraham is one. We rely on his expertise over a wide area of interests. Jay can produce when most pros are at a loss. Quite simply, Jay’s marketing concepts have made us a lot of money!

Richard C. Young
Young Research and Publishing

Jerome Smith Got 25,500 New Subscribers At No Cost!

We express our appreciation for your work and its results. You launched a strongly innovative “test marketing” program for (our) newsletter in February 1984. As of December, 1984, we had acquired approximately 25,500 new subscribers through that effort – all at no cost to us. All in all, we have been delighted with this program.

David Sanders, Circulation Director
Jerome Smith’s Investment Perspectives

$400,000.00 Added Profit For Target, Inc!

In October, 1982, Jay came to us with a new idea for utilizing our customer names. I was skeptical initially; however, this program provided us with additional income in excess of $400,000 during the 20 months that the inserts ran. I enjoy working with Jay because I both trust him and respect his marketing expertise.

R. Kent Tipton, former President
Target, Inc.

Jay Generates $30 Million For lnc. Magazine’s Entrepreneur Of The Year!

I’m a rare coin dealer. I’ve paid Jay in the past five years approximately a half a million dollars, and he’s generated for me somewhere between $25 and $30 million worth of business, His techniques definitely do work.

David Hall
David Hall’s Numismatic Investment Group

Makes $200,000 Profit In Six Months!

“Thank you Jay Abraham. You are the best advisor I’ve ever experienced in my life. I’ve made over $200,000 in the last 6 months.”

R.C., Pennsylvania

Increased Profits 80%!

“…I thought it would be good, but I had no idea that I would receive the wealth of information that I did. We have increased our total sales and profits about 80%. Thank you for your willingness to share your vast knowledge.”

- Andy Treadwell, Florida

Runs Circles Around Competition!

“Your advice is the most valuable material I have received in quite a while. It supports my CPA and Harvard MBA and will allow me to run circles around my competition.”

- H.D., New York

Mailing list Broker Convinced By Jay’s Phone Advice!

“I’ve heard Jay Abraham in action on the phone. His ability to revive failing companies by quickly creating sales is astounding. His fee is nothing next to the results!”

John Finn, Washington, D.C.

Turns Travel Agency Around And Grows 40%!

“You’ve shown us that whether we realize it or not, we are a marketing company selling travel, rather than a travel company that needs to market a product.”

Steve Busskohi, Nebraska

Salon Owner Excited With Potential!

“…we have started to put some of your ideas to work, plus we are working with an agency to help us more. We let them hear your ideas, and they are as excited about it as we are.”

Bob Taylor, Nebraska

Seminar Promoter Pleased With Advice!

“The phone conference we had back in January went very well. I had the distinct sense of your genuine interest in helping your clients above and beyond the mere compensation.”

Marc Torres, California

Manufacturer Surprised With Jay’s Advice!

“Your advice on marketing was more that I expected it could be. You not only put good ideas together, you did it clearly, simply and with brevity, making it easy to digest.”

Joseph Pesko, New Jersey

Restauranteur Gets Good Response From New Ads!

“…I have changed many of my advertising methods at your advice and certainly obtained a completely different view point about advertising I have received some pleasing results…”

Larry Kezar, Oregon.

Help Get His Act Together!

“I have been much helped by your advice. It has helped to crystallize my thinking and take action…”

Fred Reddington, Oregon

35% Increase In Sales!

“Using your techniques, I increased my business 35% in eight months. More impressively, I have gotten about three times the number of reactivated customers I used to!”

- Paul Gallagher, Rhode Island

Collectible Dealer Doubles Profits!

“I sell collectibles and over the last seven to eight months I can attribute about $28,000 in extra profits to your techniques.”

David Haveless, Connecticut

Manufacturer’s Rep Inspired To Actuate His Dream!

“Your advice has inspired me to write a ‘how to’ to be marketed by mail order throughout the United States.”

Chip Klinck, Vermont

Investment House Makes Bigger Profits And Expands!

“Your ideas and concepts have not only opened new markets to me, but most importantly have provided me a new way of looking at every marketing venture I undertake. The additional profits I have made by using your methods have expanded my business and my future business outlook tremendously.”

John R. Warnick
Campus Financial Group, Washington

Roofer Saves Thousands With Jay’s Direction!

“I don’t know how much money you made me with your advice, but I do know you saved me probably in the thousands because of wasted promotions you steered me away from.

Eric Goetisch, California

Dentist Says He Got So Many Ideas From Jay It Will Take Two Years To Implement Them

“The consultation was worth the thousand dollars. At the current rate of progress your advice will last me about two years as far as working all the ideas into practice.”

Jary L. McLean, Kansas

Newspaper Publisher Says Advice Worth 10 Times More!

“Since getting your advice I have used several of the ideas you gave me. Guess what? They worked! You are brilliant, and your personal advice is worth ten times more than you charge.”

Curt Tuck, California

Jay Teaches Doctor How To Get Patients Without Ethics Problems

“I found the recommendations you made to be unusually insightful, particularly considering the many constraints that state laws and ethics impose on doctors.”

Dr. A.B., New Jersey

Turned Dead Assets Into Live Cash With Jay’ s Innovative Sales Program

“Your advice has proved to be extremely profitable. At your suggestion we have…transformed those sales ideas into big winners.”

Mitchell Berko, New Jersey

Bakery Owner Raves About Jay!

“Your advice was great. It was simple, easy to understand to the point…I have read over my transcript of that meeting many times and I look forward to taking the next steps. I am so glad my husband and I made the decision we did.”

Lynda Eggimann, California

Seminar Idea Brings In $1,600,000.00 For Company!

“The seminar concept you gave us has already earned a gross $1.6 million with at least another $800,000 in the next eight months. On top of that, your philosophies now pervade every marketing strategy we make.”

Chris Newton, Managing Director
The Results Corporation, Brisbane, Australia

Jay Gives New Business Owner A Jump Start!

“I have specifically applied the techniques to gross over $18,000 in the last two months. This has been an excellent start for me.”

Paul Slitz New Business Owner

Grocer’s Sales Up $51,333.00!

“…Just by scratching the surface (with your advice) my store’s gross sales were up $51,333.00.” (In 18 months, his gross sales doubled.)

Ron De Licia, New York

Got Back $35,000 In Profit In 6 Weeks!

“I used one of your ideas and made $35,000 very quickly. That very idea will probably bring me in $60,000 more this year for no additional effort.”

Mo Anderson, California

Dermatologist Beats Recession

“We weathered this recession pretty well, and I think the only reason we were able to do so is because of the things Jay told me to do.”

Dave Daniels, California

Contractor’s Profit Up 50%!

“I have experienced almost a 50% growth in the amount I earned this year with the concepts I have learned (from you)…I can’t attach this growth to any one concept in particular but more to a synergism of all the concepts I was able to apply.”

Mark Schumucker, Iowa

Patio, Deck, And Gym Set Business Up 55% During Worst Months!

“My patio, deck, and gym set business has increased over 55% during the winter months (normally our worst time of the year.)”

Matt Layman, Alabama

Chemical Products Sales Up 1600%!

“Just one little gimmick (and) we picked up 3 national distributors which meant $100,000 in sales to us… We experienced a 1600% growth.”

Linda Frite, Colorado

Corporate Maintenance Company Increased Profits $57,000.00!

“I analyzed the profit that is directly attributable to Jay Abraham. A very conservative figure is $57,000 from his concepts (in one year).”

Bob Ceccarelli, Pennsylvania

MD Increases Profits And Reduces Hours Worked!

“The net profit of my medical practice increased by at least 10%. This growth was attained despite reducing my weekly working hours by at least twenty-five hours. I am finally able to spend more quality time with my family, and for me this is priceless.”

Dr. Alejandro Penzo, Florida

Financial Planner’s Revenue Up 38%!

“My quarterly revenue is up 38% and net up 24%.”

Don Blumer, San Jose, California

Salesman Gets 60% Jump In lncome!

“I was employed as a commission salesman, and Jay’s advice increased my income over 50%!”

Bruce Dennis, Florida

Software Company Department Goes From Loss To $250,000.00 Profit!

“Our department went from a loss every year in the past to a profit in 1990 of $250,000 thanks to you.”

Noel Cabell Vice President,
Timberline Software

Furniture Dealer Sees 900% Increase In Sales!

“We were able to sell 11 leather lounges in one day for a total of $45,000. That’s unheard of in our business A normal Saturday would be approximately $3,000 – $5,000. You could see the percentage increase (900-plus) for yourself. Thanks to Jay.”

Chris Gouson, Australia

Attorney Can’t Handle All The Business!

“The referral system that Jay taught me is so disarmingly powerful. In fact, it produces far higher quality prospects and clients than I used to handle Now we get so many calls, people actually have trouble getting in on the lines. All of this happened in the middle of what is supposed to be a terrible recession

John Preston Attorney California

Profits Up Over 200% For Tool Business!

“My sales are up but profits are up 200% to 300% in some areas.”

Jim Keppel, Rochester, New York

Sales Up 95% For Hardware And Appliance Wholesaler – $2,000,000!

“…Our industry typically grows at 5% to 10% a year. Our sales are up 95% over where they were two years ago (when I consulted with you). We went from $2 million to $4 million in a city of 18,000.”

Chappel Dew, South Carolina

$16 million in immediate sales

“Jay is an abrasive, annoying genius of marketing. He “sweet talks” you into trying seemingly absurd marketing tests — and you end up with multiplied profits. He combines two unprofitable deals and you get one very profitable three-sided deal. And lots more. The net/net is that Jay opens your eyes to powerful marketing possibilities that are just sitting there in front of your nose where you can’t see them. In one year, Jay used one  these ‘improbable’ concepts and provided $16 million in immediate sales for us. I paid him $500,000 for this.

– Inc. Magazine Entrepreneur-of-the-Year, David Hall

Advises Syndicated Columnist

Jane Applegate, Syndicated Columnist (“Small Business”) contacts Jay for the marketing advice for her column and calls him the “veteran” marketing consultant for small and large business.

900% Increase In Sales!

“After applying just one of his techniques, we sold $643,000 worth of products in 2-1/2 months! That’s a 900% increase in sales from just one technique.”

Michael Quinn, Simi Valley

Made $200,000.00!

“Thank you, Jay. Your marketing genius is the reason I’ve made over $200,000 in the last six months.”

Roy Como, Real Estate Broker

Single idea triggered $331,760

“I want to thank you for triggering a single idea that has already resulted in building my new business to $331,760 in annual sales. I expect to top the one million figure by the end of this year.”

Stanley Golomb, Chicago, IL

Sales Grow By $28 Million!

“…In less than nine months, our sales have more than tripled and profits more than tripled too! We went from $12 million in sales last year to nearly $40 million this year thanks 100% to Jay Abraham’s principles.”

Gregory Yost, Los Angeles, CA

$10,000 Profit In First Week!

“Jay Abraham handed over the keys to financial security this week. The marketing training has already paid off for me in the first week to the tune of $10,000 cash.”

Francis Randall, Honolulu, HI

$375,000 In Profitable Concepts!

“Jay gave me one idea worth $75,000 to me, and another worth $300,000…”

Guy Rencher, Corvallis, OR

Business Up $700,000.00!

“Our business has grown from $750,000 to $1,450,000 so far. During the recession we are even with last year’s sales. I’ve added three new staff members, and because of that, I am able to take some time off for the first time in twelve years. Thank you.”

Gil Schauer, Huntington Beach, Califomia

Adds $83,000.00 Profits And Repeat Business!

“A new concept you taught us will add about $83,000 in pretax profits… This will be repeat business paying us for years and years to come.”

Mike Jacobs, Idaho

Increased Business 800%!

“After a mailing went out, I started following up (as Jay advised) with telephone calls and that really made a difference. I got 800% more orders after the mailing just by following up! The first month I applied your ideas to my high priced software we sold about 20 companies as opposed to the four or five before we learned your methods. It’s made me personally over $90,000 more this year. Plus I took my whole staff to Hawaii because we had such a profitable year.”

Larry Andrews, Oklahoma

Two Ideas Produce $750,000!

“I used your formulas and sold over $300,000 of watches to fraternity students, There’s a 25-27% net profit. In another business I own, a medical laboratory, I compete with 10-15 other larger companies, Using your idea of a postcard, I spent $500 and sent out a basic postcard to 750 doctors and got 15 responses worth $40,000-$50,000 apiece to me a year. That’s over $450,000 from a tiny promotion.”

Michael Lillig, Seattle

Reduces Employees 37% And Triples Business!

“I went from 52 employees and eight offices down to 33 employees and four offices and I am doing at least three times the business as I was doing before and I am enjoying life and fishing and I probably have more time to myself.”

James Nevins
Hearing Audiologist

Vitamin Wholesaler Thought Jay’s Idea Was Ridiculous!

“I told Jay, ‘This is ridiculous. People aren’t going to respond…’ RESULTS! The phone didn’t stop ringing. Things went crazy. We netted $55,000 on that promotion. Last year we had a 32% increase in our gross sales which meant about $400,000 in extra profit.”

George Zangas, San Pedro, California

$500,000.00 Added Profit Expected!

“We expect to make a half million dollars, and it really should be much more if things go well.”

Sandy Wheeler, Portland, Oregon
CPA, Entrepreneur, Owner of three businesses

Sales Up 30%

“Since taking Jay’s advice, I’ve realized a 30% increase in revenues in my business (of Chinese longevity art) within about six months, which resulted in increase of profits of 25%.”

Paul Galagher

Tree Surgeon Uses 1% And Doubled Profit!

“I’ve probably used 1% of what you’ve taught me. Not out of laziness, but simply because your mind is so overwhelming. Thanks to you, I doubled my income last year.”

Tim, Nevada

Retailer Increased Profit By 40%, And Results By Five Times!

“…one idea I got from you increased my net profit by 40%. Whereas I used to get 50 calls a month, now I get 263 calls a month from the same priced ad!”

H.P., Ohio

Publisher Says Jay’s Advice Worth More Than His MBA In Marketing!

“I have attended dozens of marketing conventions and seminars, and I have an MBA in marketing from the University of Chicago, one of the three best business schools in the United States. I paid tens of thousands of dollars for this marketing education. But I’ve learned more from my association with Jay than from all the other books and courses combined. And I’ve paid Jay over $100,000 – but I made over $1,000,000 from his advice!”

Lee Euler, Maryland

Jeweler’s Sales Increase 50%!

“Since implementing your ideas, weekly sales have increased more than 50%. The first five months of this year, sales equal all of last years’.”

Alan Schoenfeld, New Jersey

Carpet Man’s Sales Go Up 12% First Month!

“That hour of advice… it immediately boosted January sales 12% by working ‘the back end’ and reselling to our existing customers. We expect this to be a real gold mine in the future!”

Tony Meraz Carpet & Upholstery Restoration

Financier Feels Jay’s Advice Is A Bargain!

“…I think your price is really a bargain because your advice is so highly condensed and practical that it produces revenue far greater that the costs. That’s a bargain.”

Charles R. Reits
Western Financial Group

Forestry Expert Says Jay Makes It Easy!

“With what I have learned from you, doing it at a profit will be easy!”

Jon R. Aschenbback
Forestry Consultant, Oregon

Hotel Services Company Pays For Ad With First 3 Responses!

“As a direct result of your suggestions, I have put together seven direct mail pieces so far. The first mailing we did… paid for itself on the first three orders. The rest has been gravy… I received at least 10 to l return on my financial investment. More important, I know how to set our marketing directions.”

Thomas Ferree
Washington Hotel Services

$1,250,000 Increase In Sales And 600% Increase In Prospects!

“Our company sells document imaging systems. Our systems start at $70,000 and go past a million dollars. I haven’t been able to measure everything Jay’s concepts made us, but I know we have three sales where people ask us computer questions that Jay taught us to answer, up-front – one sale was $70,000, one was $180,000 and one was a million. In addition, the first time we listed our training schedule (like Jay taught us), we took in $24,000 in training revenues which paid for six months of sending out our newsletter.

One more thing. We just did a very large trade show, the biggest trade show for us of the year and typically at a trade show we get 300 leads if we’re lucky. Using your techniques, we got 1893 leads at this trade show (over a 600% increase). A conservative estimate of what that alone is worth should be about $75,000.”

Audri Lanford
Maryland Computer Imaging Co.

“Jay Abraham has identified the limiting patterns in marketing that restrict most business success. He is one of the few people who realize that most industries only seem to know one particular way to market — even though as many as 50 or more effective and profitable marketing options may actually be available to them. Jay learned how to take success concepts from different industries and combine them to give a powerful advantage to the clients he advises. And at the same time, he is able to take almost any company and uncover a minimum of $10,000 and a maximum of $1 million in windfall profits that company was just sitting on, waiting to be harvested.”

Anthony Robbins, the author of three best sellers including Personal Power, Unlimited Power, and Awaken the Giant Within

“Jay Abraham is the original 800 pound marketing and money-making gorilla. His brilliant discoveries have influenced much of my own work. Moreover, he knows how to make anyone more money and wealth in their business or career.”

Jay Conrad Levinson, author of Guerrilla Marketing

“Jack Canfield and I approached Jay when we wanted to d o the book concept for ‘Chicken Soup for the Soul.’ Jay gave Jack and me two killer concepts. Obviously they must have worked, because so far we’ve sold over 14 million copies using his approach.”

Mark Victor Hansen, co-author of the Chicken Soup for the Soul series

“Jay really is a marketing genius. He developed his own wealth by helping business owners (both large and small) increase their profits by sharing generously in the rewards. All told, I think Jay has added well over three billion dollars in combined sales and profit increases to the bottom lines of thousands of businesses and professionals he has advised, including many people I know and respect.”

Fran Tarkenton, NFL Hall of Fame Quarterback and author of What Losing Taught Me About Winning

“I rarely endorse products or services. With the exception of a book testimonial for Stephen Covey, Tom Peters, Ken Blanchard or Don Shula, I pretty much stay out of the promotion business. That why it’s so unusual and special for me to be writing this! In two brief telephone discussions with Jay, he gave me — with no strings attached — one career changing strategy that could guarantee me a minimum of $100,000 per year for ten years, or $1 million, starting in one month. And all I have to do is more of what I love to do … publish advice on winning for life.”

Denis Waitley, author of The Psychology of Winning and Empires of the Mind

“Jay Abraham has perhaps the finest marketing mind in America today. I have studied, taught and practiced sales and marketing for more than 25 years, working with hundreds of corporations. I can quite comfortably say that Jay’ s innovative and dynamic approaches to increasing sales, cutting costs and boosting profits are the most simple, powerful and practical I have ever seen. I can see why Jay Abraham unconditionally guarantees satisfaction with everything he does. His advice is so immediately helpful and obviously worth thousands of dollars that a person would be a fool not to take it, try it out and see if it works. I am applying his ideas to every facet of my multi-national business, with amazing results!”

Brian Tracy, author of Psychology of Achievement, Psychology of Selling, Psychology of Success, Breaking the Success Barrier

“Jay Abraham is scientific. Jay Abraham is a maestro. More specifically — and I can’t emphasize it enough times — Jay Abraham is a marketing genius. What Jay does better than any other human being on the globe is take what you already have and use it to generate cash flow — quickly. Jay has produced phenomenal results for major magazines, large brokerage firms, billion dollar insurance companies, mutual funds, and commodities companies, to name but a few. Jay Abraham can come up with more exciting, profit producing ideas in an hour than the average marketing professional can produce in a year. In my opinion, he is the foremost marketing genius in the United States and the Free world today. In effect, Jay Abraham’s service cost absolutely nothing; rather, he makes his clients money!”

Robert Ringer, author of Winning Through Intimidation, Looking Out for Number One, and Million Dollar Habits

“Besides being one of the most successful business advisors and marketing experts I know, Jay understands more ingenious ways to make more money and ways to grow your business, boost your profits and turn troubled companies around – than any other entrepreneurial individual I know.”

Scott deGarmo, for 14 years the publisher and editor-in-charge of Success magazine

“He has contributed many millions of dollars to my bottom line. He has revolutionized advertising and marketing.”

Robert Allen, author of Creating Wealth and Multiple Income Streams

“When it comes to marketing, Jay Abraham is a master. If you want to win more customers, get them to buy more and keep them coming back, you can’t afford to pass this book up.”

Michael LeBoeuf, author of How to Win Customers and Keep Them for Life

“The aim that you and I have, Jay, is to help business owners to do one thing well that leads to another and another. We need an injection of new thinking. I think, no — I know – we badly need your thinking here.”

Sir John Harvey-Jones, the first man in the UK ever knighted for making a billion pounds profit in one year, author of the number one best selling business book in Europe, Making it Happen – Reflections on Leadership

“Everything everyone writes and says about Jay Abraham’s knowledge and ability to influence others in direct, revenue producing ways is true. He really is worth the price! Maybe even more! For me, it was a real life and business changing experience to utilize Jay Abraham’s genius in my business.”

William T. Brooks, author of Time Management for the Sales Professional

“Jay Abraham is the finest marketing mind on this planet. His work for others was so wildly successful, I decided to get to know him. I paid Jay Abraham $600,000 in one year because he made me $2 million and all the money I paid him came out of the profits his concepts made for me.”

Howard Ruff, author of How to Prosper During the Coming Bad Years

“Jay Abraham’s ideas are better than a Ph.D. in marketing! I wish I had access to Jay’s marketing concepts when I was a university professor teaching marketing strategies to M.B.A. students. It would have been a significantly more powerful and practical learning experience for my students.”

Tony Alessandra, author of Collaborative Selling

“Jay Abraham is to marketing what Robin Williams is to comedy … a natural. I’ve been learning from Jay since the early 80’s but only recently heard him speak before a large audience. He amazes me! Jay’s gift for understanding marketing principles and caring about people is evident. His value as a coach is enormous. I recommend that all business people become students of Jay Abraham.”

Jim Cathcart, author of The Acorn Principle and Relationship Selling

“‘Fire the whole marketing department!’ When I wrote that 25 years ago, people thought I was kidding. Not so. I meant it. Marketing is a vital force that should be driving all the individuals from the receptionist and the telephone operators to the CEO. It is too simple and too powerful to be delegated to a department full of ‘experts. “Can you imagine your marketing department driving anything but questionnaires, meetings, Cadillacs and maybe golf balls? If Jay Abraham’s book had been available 25 years ago, I would have written : ‘Fire the whole marketing department and give each employee a Jay Abraham book. Then challenge them all to find an idea they can use to grow the business from their work station. All you’ve got to do after that is make sure you have creative, fair and generous rewards for the winners.’”

Robert Townsend, author of Up the Organization

“Everyone from the budding entrepreneur to the Fortune 500 CEO can benefit form Jay Abraham’s exceptional message. What Jay says works because it’s based on real experiences, not theory. What Jay Abraham tells is not your garden-variety message filled with pie-in-the-sky promises to get rich. What he advises is the real stuff that’s being applied by America’s most successful entrepreneurs. If you religiously adhere to Jay Abraham’s advice, you will succeed beyond your wildest dreams. What he lectures truly works. Now you have to make it work for you.”

Robert L. Shook, co-author of Mary Kay: You Can Have It All!

“Jay Abraham is truly a marketing genius. I got more practical ideas from listening to him for an hour than I have in years worth of books and seminars. He motivated and inspired me to go beyond what I thought was possible. And make it happen!”

Robert Kriegel, author of Sacred Cows Make the Best Burgers

“[Jay Abraham] has the uncanny ability to probe, probe some more — and then guide you to new, undiscovered or even forgotten sources of wealth and business growth. He has unquestionably revolutionized my approach/philosophy to business. And the impact — personal, professional and financial — has been dramatic.”

Jeff Blackman, author of Opportunity Selling

“Jay Abraham’s remarkable success in promoting his own services is proof that he is the undisputed master of marketing. It’s rare that any one person can come forward and dominate his chosen field. That is exactly what Jay Abraham has done with the field of marketing. He is clearly the person to whom you should turn for answers in your business.”

Roger Dawson, author of Secrets of Power Negotiation

“In a nutshell, [Jay Abraham] teaches you more ingenious ways to make money, grow your business, boost your profits, and increase your sales than any other entrepreneurial individual you are likely to meet. He is so good at it, in fact, that the bulk of his own wealth has come from the profit shares he has received from appreciative clients.”

Nigel Woof, General Manager, Day-Timers Europe, Ltd

“‘No nonsense’ is right. There’s not a wasted phrase in Jay’s book. I found it not only inspirational and enjoyable, but more importantly, chock full of immediately usable ideas.”

Rick Carson, author of Taming Your Gremlin

“I’ve been managing my own organizations for over 38 years, and I hate to think of the failures I could have avoided, and how much more successful I could have been in my career, if I had been exposed to Jay Abraham’s expertise when I was a young man.”

Everett T. Suters, author of Inspirational Management

“Jay Abraham’s new program is terrific! When I heard he charges $5,000 per hour as his consulting fee, I was skeptical that anyone could be worth that kind of money. However, after studying his course it is now obvious that he is worth that and much more. Jay effectively shifts the paradigm on the whole process of marketing and shows how anyone can maximize their results and leverage their efforts. The results translate to more than just an increase in sales, they create an exponential increase in bottom-line profits.”

Jody Tallal, author of Building Personal Wealth

“Jay’s concepts are remarkably simple — yet profound. There’s the practical side and the philosophical side to everything he says.”

Diane Booher, author of Communicate with Confidence

“Jay Abraham is indeed unique! Regardless of the current state of your business or practice, be it the startup enterprise, the emerging growth company, or the highly visible and powerful institution, his insights into marketing will lift any organization to new heights. He teaches you to take the wraps off, to break out of the comfort zone, to discard the limiting belief. He just plain understands how to use marketing as the key to leverage.”

James Hansberger, author of Nice Guys Finish Last

“I have just recently become acquainted with Jay Abraham, who has, I believe, the most incisive mind I have ever encountered in business, money management, marketing and innovation. Jay has the uncanny ability to wade through the trivia and debris of any troublesome business situation and get straight to the heart of the matter.”

James K. Van Fleet, author of Lifetime Guide to Success with People

“Jay Abraham will have you thinking differently and more creatively about the hidden business opportunities that exist inside your organization. We have all developed ‘blind spots.’ Jay provided us with the vision to take a fresh, new look at our organization and new ways to leverage our client base. Thanks.”

Bob Moawad, author of Unlocking Your Potential, and You’ve Got What It Takes

“Jay Abraham has that rare ability to zero in on the uniqueness of a business. Then he will quickly identify the words, concepts, and procedures that capture your business in order to create a marketing strategy that will maximize its potential. My short consultation with Jay left me flooded with new ideas. This helped me to develop a marketing direction on the basis of advice that I would only expect from someone with whom I had consulted for months. I recommend and unequivocally endorse his no-nonsense program for anyone who is serious about finding the approach that will enable them to stand a head taller than their competitor.”

Michael S. Broder, Ph.D., author of The Art of Staying Together

“Anyone in the line of business, can gain something that will massively improve their business, strengthen their bargaining position, and increase their income from listening to Jay Abraham’s tapes.”

Neil A. Fiore, author of Conquering Procrastination

“I am extremely leery of anyone described as a genius (especially in marketing). In the case of Jay Abraham, the term ‘genius’ is almost an understatement. This program contains an overwhelming amount of useful information. Anyone who can’t find enough ideas to double or triple their business after reading and listening to Jay’s material is brain dead!!”

Patrick Ryan, author of The Science of Personal Growth:

“In all the years that I have been an entrepreneur, having invested over 25 million dollars in many different businesses, I have never heard the kind of common sense advice that I heard from Jay Abraham.”

Jack Zufelt, author of The Power of Desire

“There are two kinds of genius. One is created by taking what’s given and pushing it out to the nth degree. The other questions what’s given. Jay Abraham embodies them both.”

Charles Faulkner, co-author of NLP: The New Technology of Achievement

“Jay Abraham’s approach to marketing and money-making is rooted in a profound understanding of the human mind. He knows what compels people to buy and keep on buying and can show you how to apply this wisdom to your own business.”

Michael Gelb, author of Mind Mapping

“Jay Abraham makes my head spin. He’s not ‘just another business consultant, ’ he’s a cybernetic phenomenon, an animate computer programmed for total recall. Nor is his counsel starry-eyed; it’s earthy, specific, practical.”

Charles Templeton, author of Laws of Inner Wealth and Succeeding: What it Takes.

“What he says makes great common sense, and adds wonderful credence to our desire to put other people’s — patients, readers and listeners — needs first. How refreshing it is to discover from Jay a myriad of different ways that we can do that and at the same time become more successful.”

Marjorie Hansen Shaevitz, author of How to Have a Happy Family and The Confident Woman