Last Sunday, Jay Abraham hosted a radio show on KABC in Los Angeles.
On the show he interviewed Tony Robbins, Daymond John, Mark Cuban and Rieva Lesonsky
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Last week I told you my good friend, Daymond John, was gifting you both of his top-rated business books-gratis, as a big favor to me. I suggested that you watch last week’s episode of Shark Tank last Friday to “get” the flavor of why it has been the runaway, smash reality TV hit show in its category.
Again, if you didn’t (or haven’t) watched it – the concept is powerful and insightful. Entrepreneurs present their operating or start-up business proposition to a panel of hard-nosed, no-nonsense, super successful business legends…to try and raise funding. Most people get shot down. But the questions and issues the panel of “sharks” pose to each presenter are exceptional lessons in critical thinking, business building and success thinking.
My friend, Daymond, is probably one of the more intriguing “sharks” on the panel (which includes Mark Cuban, real estate mogul Barbara Corcoran, technology whiz Robert Herjavec, and mega-mogul Kevin O’Leary).
Daymond, you may not know, took a tiny cottage industry of selling hats and transformed it into a billion dollar, worldwide fashion dynasty. He’s since branched out and has interests in over 50 companies. He has advised or partnered with everyone from pop icon Kim Kardashian, to International superstar Pitbull, and countless others.
And…he’s written two important books. The first chronicles his rise from obscurity to fashion brand dominance on four continents. The second book shares Daymond’s rather impressive strategic philosophies, business building methods – and a treasure trove of advice and strategic instruction on branding your company and/or yourself.
Reading both books will provide a broad-based understanding of how to hurtle your current business or career into a stratospheric place above all those you compete against. He’s giving you both books-gratis.
Go here to get them: http://bit.ly/avAW4B .
To download just use REFERRER CODE: Jay Abraham, and PROMOTIONAL CODE: JA-TBW-810
There’s nothing being sold afterward. It’s merely a gesture of faith and belief from one supremely successful entrepreneur (Daymond) in another up-and-coming entrepreneur (you).
Also – and this is important. I purposely awaited sending this out to you until today because I want to get you hooked on watching Shark Tank every Friday on ABC. Why? I think you can learn more from watching this hour-long business reality show, than from purchasing many seminar or training programs you’d ever attend.
By the way, both Stanford and Harvard business schools use excerpts from Shark Tank episodes and perhaps successful or unsuccessful funding presenters – as case study material for their grad students.
Read both of Daymond’s books – in this order: “Display of Power” first, then “The Brand Within” next.
Friday night/tonight, ABC – watch Daymond, Mark Cuban and all the other sharks “slice & dice” the theory away from the propositions people make them.
You’ll learn more watching this business reality show than just about any other real-life situation you could experience.
Also – I love watching the show with my wife and kids. Two of my sons in college – one at Cal-Poly and the other at Santa Cruz, love watching. Invite your spouse and teenage or older kids to watch with you tonight. It’ll be a giggle for you all.
Again, to read both books online go here: http://bit.ly/avAW4B . To download just use REFERRER CODE: Jay Abraham, and PROMOTIONAL CODE: JA-TBW-810 – and enjoy with Daymond’s best wishes.
This article is a serious one. It deals with legacy, purpose,
possibility…and passion: Your Legacy. Your business’ (or life’s)
purpose. The possibilities for your business’ future. And, finally, the
passion, emotional conviction and “grit” to make outrageously wonderful
things REALLY happen for yourself or business.
Confused? That’s OK – work with me, here, for a minute.
So, I’m reading last week’s Huffington Post “Celebrity” section on AOL,
right? (Right!) It features a story about an actor who’d just died. That
story was interesting. But MORE interesting was the story that followed.
It was a listing (and description) of 121 other celebrities who had died
in 2011.
Now in case you think I’m trying to take this discussion down some dark,
macabre road – I really am NOT. (Stay with me here…) My purpose is
actually uplifting, inspiring, energizing to both your heart and soul!
So, I’m reading all 121 listings and I got to thinking that — each one
of these men and women dedicated their lives, their careers, their sense
of possibility, passion and purpose to their various business, sports,
political, medical, and/or arts/entertainment and academic careers – AND
they achieved mammoth accomplishments.
They each changed people’s lives with their work, efforts, vision,
convictions and passionate purpose. Let’s quickly scan a few dozen of
these impressive icons — so your emotional juices will get “goose
bumps,” too (like mine did).
Dick King-Smith, children’s book author; Peter Yates, director; Don
Kirshner, music promoter; Sargent Shriver, former Peace Corp
Director/Vice Presidential nominee; Major Richard Winters, decorated
WWII veteran and leader of the “Band of Brothers;” Jack LaLanne, fitness
pioneer; Tura Satana, actor/exotic dancer; George Shearing, jazz piano
legend; Duke Snider, baseball player; Mikhail Simonov, Russian Sukhoi
fighter jet designer; Geraldine Ferraro, first female Vice Presidential
candidate; Betty Ford, former First Lady/founder of the Betty Ford
Clinic; Sidney Lumet, director; William Nunn-Lipscomb, Jr., Nobel
Prize-winning chemist; Pietro Ferrero, Jr., CEO of Ferrero Chocolate.
Let’s continue the list: Chris Hondros, photojournalist; Phoebe Snow,
singer; Orlando Bosch, anti-Castro freedom fighter; Sir Henry Cooper,
boxing legend’s Jackie Cooper, actor; Arthur Laurents,
playwright/director; Lidia Gueiler, first female president of Bolivia;
Burt Reinhardt, CNN President; Derek Boogaard, professional hockey
player; Severino “Steve” Ballesteros, professional golfer; Harmon
Killebrew, Hall of Fame baseball player; Joseph Brooks, composer, Xavier
Tondo, cyclist; M.F. Husain, artist; Lucien Freud, painter; Elliott
Handler, co-founder of Mattel; Ralph Marvin Steinman, Nobel Peace Prize
recipient/immunologist; Stephen Paul Jobs, co-founder of Apple; Norman
Ramsey, physicist and Nobel Prize winner; Bill Keane, cartoonist; Ted
Forstman, businessman/philanthropist; Joe Simon, comic book writer;
Christopher Hitchens, author journalist; Boris Chertok, Russian rocket
designer; Michael S. Hart, inventor of the e-book.
Do I really need to continue?
Bottom line? Lesson? Implications? Moral?
IT’S THIS:
None of us are victims. No one needs to be constrained in their pursuit
of possibility, purpose, passion. Doing is NOT thinking. Or restated,
thinking about something is NOT doing it! “Doing” is all about taking
passionate, meaningful, committed Herculean action.
Purpose is having an “ideal” that’s infinitely more auspicious and
transcendent than merely making money. It’s about doing things that are
meaningful, transformative and impact the marketplace or society in some
positively evocative way.
Passion is the joy, vision, hope for others and animated reality — you
focus all your efforts on manifesting.
Soooo…my concluding thought is THIS:
Have you really, truly, honestly put EVERYTHING you could, EVERYTHING
you should, EVERYTHING possible into making your business/career pursuit
the most successful, impactful, distinctive, value-based contribution of
benefit it could truly be to your market?
Remember that…reading things like this, attending
seminars/conferences, purchasing courses, books, videos, CD’s – that’s
all mere “preparation.”
The key to achieving anything/everything is what Einstein said -
“Nothing happens until something/someone moves forward.” Action,
forward, purpose-driven action is what makes great people great!
You can probably do a lot more with who you are, what you’ve got and the
possibilities before you. Think about it.
Regards,
Mistake #1 - Not testing all of your marketing ideas.
Corollary: Test all your marketing.
Mistake #2 - Running Institutional Advertising.
Corollary: Run Only Direct Response Advertising
Mistake #3 - Not articulating and differentiating your Business.
Corollary: Develop a powerful USP and use it in all your marketing.
Mistake #4 - Not having back-end product or service.
Corollary: Create a profitable and systematic back end.
Mistake #5 - Not understanding your client and their needs and desires.
Corollary: Always determine and address the real needs of your clients and prospects.
Mistake #6 - You must ‘educate’ your way out of business problems…you can’t just cut the price.
Corollary: Always recognize that you must educate your client as a part of the marketing and sales process.
Mistake #7 - Not making doing business with your company easy, appealing and fun.
Corollary: Make doing business with your business easy, appealing and fun.
Mistake #8 - Not telling your clients the “Reason Why.”
Corollary: Always tell your client the “reason why.”
Mistake #9 - Terminating marketing campaigns that are still working.
Corollary: Don’t stop marketing campaigns that are still working just because you are tired of them.
Mistake #10 - Not specifically targeting your marketing.
Corollary: When you prepare your marketing, focus on the intended prospect and no one else.
Mistake #11 - Not capturing prospect & addresses, email addresses as well as pertinent contact information.
Corollary: Capture everything on a prospect or client that you can in an organized, retrievable system.
Mistake #12 - Not being strategic.
Corollary: Always having a strategy which tactical actions and methods are integrated into.
Mistake #13 - Not having a marketing or sales system.
Corollary: Have a marketing and sales system in place and refine it continuously. Using letter/call/letter call or email/letter/call strategies.
Mistake #14 - Not taking advantage and integrating the Internet into every aspect of you marketing and sales efforts.
Corollary: Integrating the Internet into all your Marketing and sales activities.
Mistake #15 - In sales situations, shooting from the hip.
Corollary: Constantly using and refining a sales script.
Mistake #16 - Being stuck doing “what works.”
Corollary: Always be willing to change.
Mistake #17 - Not reinvesting your profits.
Corollary: Always parlay your success and momentum into greater achievement.
Mistake #18 - Not knowing and leveraging the lifetime value of a client.
Corollary: Always understand the lifetime value of your clients.
Mistake #19 - Not maximizing your assets, relationships, opportunities, resources, etc.
Corollary: Always explore and maximize your resources, assets and opportunities.
Mistake #20 - Treating marketing and sales as operational “silos.”
Corollary: Do your best to integrate marketing components into all your operational and backend processes.
If A Tree Falls In The Forest and There’s
Nobody Around Does It Make A Sound?
(OR—Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?)
So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need to be heard—do you feel their vibrations?
Still too abstract? Ok, how about this…. Nearly twenty years ago I started showing people how to “feel and hear” their market’s pain. Those that put their marketing ear to the ground (figuratively) and listened—connected at unimaginably deep levels with their prospects—who rapidly transformed themselves into loyal, passionate buyers/clients.
It worked “majestically” in every other form of marketing; So, why then is it so terribly hard to comprehend that a market—in any form, be it online or offline, be it social or insular—every human being merely wants to be understood, appreciated, acknowledged, respected, recognized and made to feel important ( as they are.) we are all relevant, important, significant pieces of this amazing puzzle we all call life.
So today—without purporting to be THE greatest social media maven in the cosmos—I’d like to offer up some universal truths that should serve each and every one of you as a set of ideals, distinctions, guidelines and ideological/purpose-driven standards for communicating, connecting, interacting with your fellow man and woman.
Be it via Google+, Twitter, Facebook, Linked-in, and every other form of human contact, communication and direct verbal, written or visual interaction you and your business ever shares—consider these thoughts:.
By the way, this short-course primer is NOT specific. It’s up to YOU, personally——to translate it specifically to your various applications. My intention today is to shift your paradigm, animate your thinking and teach you function over form, quality over quantity—and purpose over profit.
Buckle-up, ‘cause I’m going to do this quickly and simply:
You may be too young to remember the movie, “What’s It All about Alfie?”…But here’s what the meaning of business life is ALL about in any/every form of positive impact you ever express—no matter the media form.
Show people authentic empathy for their situation, Make them know they have relevance. Recognize THEIR perspectives and situation, too! Always sell one thing: Authentic, purposeful leadership. Demonstrate truly, clearly that YOU genuinely feel what they are feeling. Show people you clearly understand their problems, challenges, frustrations, goals, hopes/dreams.
Don’t give people information,. Render well-reasoned ideas/advice/perspectives they can believe in/trust. Help provide people with true focus. Focus is clarity. Clarity gives people power. Power gives people understanding. Understanding gives people confidence and certainty. Certainty gives them the ability to trust.
Without trust people will never take meaningful action—or believe. So always, always give them viewpoints they can trust. (See Stephen M. R. Covey/Greg Link and their wonderful books on trust building). Since most people don’t have total focus, when YOU help provide it to them—that leads to true/authentic “connectivity”. Connectivity is the fuel that allows people to take the next step-forward.
You need to cultivate the ability to put into words what people want and don’t want. Show them you understand them so well, you can clearly/crisply/dimensionally verbalize what’s been gnawing at them so long.
Always sell a point of view –but selling does not mean manipulating, Machiavellian-like. It means strongly, passionately, emotionally advocating your beliefs, viewpoints, thinking.
THIS is a “biggie”… ALWAYS make YOU—the prospect, you the fan, you the follower, you the member of the community—THEY are who is REALLY important. You the vendor– are NOT the center of their universe. Make them the center of yours and you’ll have a raving…no, make that near-rabid fans for life!
Demonstrate real hopefulness for your marketplace.. the hope that they understand, the hope they have a better day, the hope that they gain benefit and value from what you are saying, writing, posting, tweeting etc.
Think–how can you have the most positive impact in those few moments or sentences when you are in their life, today? Remember too—no message, communication or interaction has any value to the other side—UNLESS it has an impact.
People need to recognize your communication as a solution, elixir, to a problem, void, uncertainty, gap they feel—emotionally, not merely rationally. Provide people with reassurance, motivation that you truly DO care about them, their life, their issues, their relevance.
You can communicate result-inducing ideas—or merely provide them with a better feeling about themselves and what they either are already doing—or should start doing.
Always question your purpose/intention for doing anything and everything communication-wise! Ask yourself—If I were on the receiving end of this communication—would I be positively impacted? Would I be eager to either anticipate the next communication—or better still, take the next step you are after from me?
Most people, when trying to communicate with another– fall in love with their message, or themselves or their product/service. Try falling in love with the person your communicating to/with, instead—not romantic love, but appreciative, empathic, respectful love for who/what/where/why they are where they are in their lives/business.
Your goal here is to interact with people in a meaningful way that enhances their lives because you—and your message were in it. Every time you communicate/connect—make people better off because of what you did, said, shared. Better off can mean happier, more stress-free, laughing Etc.
A mistaken belief in communication is to ask, “What do I have to do or say to get people to buy into my proposition?” WRONG QUESTION TO ASK!
The right question is merely… ”What value, contribution, benefit, or fulfillment do I have to give them?”
That’s enough for now… I’ll provide lesson two/installment two in one of my next posts.
Think deeply, meaningfully, reflectively about what you’ve just read.
Jay
Jay usually does a different focused interview subscription service every year. In the Wizard’s Edge program we turned it around and had a professional radio journalist interview Jay deeply, once a month for ninety relentlessly focused minutes on a different profit enhancement topic each month. Over two years we created 24, 90-minute tightly edited turnabout interviews that focused Jay in answering the questions in a thoroughly detailed, fully actionable way you could directly apply.
This is Volume 2 of this collection.
Product Includes:
12 CDs
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Categories Experts on Jay
This book reveals the many secrets Jay Abraham has developed to create success and wealth for himself and his high-profile clients. Using clear examples from his own experience, Abraham explains just how easy it is to find new opportunities for wealth-creation in any existing business, enterprise, or venture. This richly laden treasure chest focuses on spotting all the hidden assets, overlooked opportunities, and untapped resources around us, and gives us fresh eyes with which to see them. This program also shows a large, new audience how to adopt and apply these newly identified tools to each individual’s personal lives to maximize income, influence, power, and success.
Available in Paperback – Click Here To Order
Read the 1st chapter online now FREE here
Product Includes:
1 Book, 384 pages
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Why do you want referrals? Because more wealth is created or lost through word of mouth than any other single business action known. Yet few businesses have formalized, systematic proven referral-generating methods in place. In over 50 seminars Jay has learned 93 un-duplicative referral-generating systems, which have been put together into this compendium that presents all 93 fast track “action stepping” referral systems and how they were successfully implemented.
Product Includes:
3 CDs and Transcripts
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Jay usually does a different focused interview subscription service every year. In the Wizard’s Edge program we turned it around and had a professional radio journalist interview Jay deeply, once a month for ninety relentlessly focused minutes on a different profit enhancement topic each month. Over two years we created 24, 90-minute tightly edited turnabout interviews that focused Jay in answering the questions in a thoroughly detailed, fully actionable way you could directly apply.
Product Includes:
12 CDs
Categories Products
Two years and over $200,000 were spent creating this 6 week interactive consulting process that will take you through an integrated performance improvement process.
Jay will take you through the first steps of formulating a business strategy. You will do an inventory of your current resources and success tools, learn how to quickly, easily and inexpensively measure and evaluate every strategy and then form a new way of thinking called systemization. You will learn a new business code of conduct that will never again allow your business to pay you less than you deserve.
Product Includes:
12 CDs and Workbook
Special Bonus:
The Marketing Wizard’s Edge, Volume 2, 12 CDs
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Over a three-year period Jay got to personally interview dozens of the biggest, brightest, most innovative entrepreneurs, business gurus and wealth creating business geniuses in the world. Jay paid experts upwards of $35,000 to probe their minds on money making, business building management maximizing issues for hours on end. These sessions were brought down to powerful, 90-120 minute blockbuster tapes to be used in a $200-a-session Executive Business Advisory Service. Each tape reveals different business strategies that our prominent guest used to produce a hundred million to one and one half billion dollars starting from very little.
Includes:
• Denis Waitley
• Tony Robbins
• Brian Tracy
• Bernard Zick
• Tony Buzan (2)
• Sir John Harvey Jones
• Julian Richer
• Tom Phillips
• Fran Tarkenton
• Drew Kaplan
• Mike Basch
Product Includes:
18 CDs
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This report reveals actual methods that Jay has personally used to salvage, turn around, save, sky rocket and secure hundreds of client companies and professional practices during the worst economic times in history – the 1974 recession, the 1981-82 recession, the 1989-1992 recession, and right now! These techniques show actual steps taken on Jay’s best and most lucrative strategies ever used. Answers to 100 strategy and opportunity questions business owners asked like how to boost sales force productivity immediately.
You’ll learn stealth marketing tactics like: How to add tons of new customers without running any ads, how to identify and capitalize on your competitors weaknesses, how to quietly and quickly get into profitable markets virtually risk free . . . . and more!
Product Includes:
1 Book, 384 pages
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Training to be a consultant, become a better one or hire one to help your business grow? What if Jay taught you his best and most lucrative money making secrets that he has continuously used to earn millions of dollars a year. Well this complete home study course combines 2 different, (the original and a later updated) versions of Jay’s live training Protégé Mentor Programs. Of all the people Jay trained, hundreds reported rapid growth and record profits and sales across the country during one of the worst recessions we’ve ever experienced, including one man who earned over $150 million in less than 18 months using what he learned. This course is the perfect way for you to hone your skills and increase your profits.
Product Includes:
65 CDs and 2 Workbooks
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Here are measurable and tangible results of the same principles you will find upcoming on this website:
We express our appreciation for your work and its results. You launched a strongly “innovative test marketing” program for [our] newsletter in February. As of December, we had acquired approximately 25,500 new subscribers through that effort — all at no cost to us. — David Sanders, Circulation Director, Jerome Smith’s Investment Perspectives
Chase Revel, Founder of Entrepreneur Magazine says: Fifteen years ago, Jay taught me how to turn underutilized, intangible assets into cash overnight. The first year, I made $100,000 from his advice and have continued to do the same practically every year with every business I own. That means I got over $1.5 million from just one thing Jay taught me. He’s one of the best market conceptualist in the country.
“After a mailing went out, I started following up (as Jay advised) with telephone calls and that really made a difference. I got 800% more orders after the mailing just by following up! The first month I applied your ideas to my high-priced software, we sold about 20 companies as opposed to the four or five before we learned your methods. It’s made me, personally, over $90,000 more this year. Plus, I took my whole staff to Hawaii because we had such a profitable year.” — Dr. Larry Andrews, Magnolia, AR
I told Jay, “This is ridiculous. People aren’t going to respond…” We netted $55,000 on that promotion. Last year we had a 32% increase in our gross sales which meant about $400,000 in extra profit. — George Zangas, San Pedro, CA, Vitamin Wholesaler
Our industry typically grows at 5% to 10% a year…our sales are up 95% over where they were two years ago (before I learned Jay’s techniques). We went from $2 million to $4 million in a city of 18,000. — Chappel Dew, SC Hardware and Appliance Wholesaler
Our company sells document imaging systems. Our systems start at $70,000 and go past a million dollars. I haven’t been able to measure everything Jay’s concepts made us, but I know we had three sales were people asked us computer questions that Jay taught us to answer, up front — one sale was $70,000, one was $180,000 and one was $1 million. In addition, the first time we listed our training schedule (like Jay taught us), we took in $24,000 in training revenues which paid for six months of sending out our newsletter. We just did a very large trade show, the biggest trade show we get 300 leads if we’re lucky. Using Jay’s techniques, we got 1,893 leads at this trade show. That, alone, should be worth about $75,000. — Audri Lanford MD, Computer Imaging Company
Furniture Store Increases Sales 900 Percent: We were able to sell eleven leather lounges in one day for a total of $45,000. That’s unheard of in our business! A normal Saturday would be approximately $3,000 to $5,000. — Chris Gouson, Australia
Pier Tsui-Po of Body Challenge, a huge health club operator, redrafted his sales letters in and brought in 600% INCREASE in memberships. For every 1,000 letters he mails, he now generates $7,056 in membership fees. He also validated Jay’s instructions on testing when he tested two membership offers and increased his return by 450%. He has put on three, new, full-time sales people to cope with the volume!
With Jay’s advice, I’ve been able to accomplish quite a bit with my client Advil. I proved that the average patient will probably spend $8.00 a year (forever) for our product once a doctor recommends it. So working backwards, they quickly realized that the programs I developed that cost a million to two million dollars would require an average doctor to increase his recommendations in a year by two patients. Using our programs, doctor’s recommendations were up 22% last year, which is the equivalent of six to ten million dollars extra, at retail. Now our goal is to triple that in three years. It’s very gratifying to me. — Mark Merriman, NY, Medical Advertising
Roger McKee’s computer company doubled their sales, going from $4 million to $8 million. This year, in the midst of the recession, they will double that again, growing to $16 million in sales…..
“After applying just one of his techniques, we sold $643,000 worth of products in two and a half months! That’s a 900% increase in sales from just one technique.” — Michael Quinn, Simi Valley, CA
“Jay Abraham is the finest marketing mind on this planet. His work for others was so wildly successful, I decided to get to know him. I paid Jay Abraham $600,000 one year because he made me $2 million and all the money I paid him came out of the profits his concepts made me.” — Howard Ruff, financial publisher
“Jay is an abrasive, annoying, genius of marketing. He ‘sweet talks’ you into trying seemingly absurd marketing tests — and you end up with multiplied profits. He combines two unprofitable deals and you get one very profitable three-sided deal. And lots more. The net/net is that Jay opens your eyes to powerful marketing possibilities that are just sitting there in front of your nose where you can’t see them. In one year, Jay used one of these ‘improbable’ concepts and provided $16 million in immediate sales for us. I paid him for $500,000 for his efforts.” — David Hall, Numismatic Investment Group, Inc. Magazine Entrepreneur-of-the-Year Award Winner
“One year I paid Jay $670,000 and over the past few years over $2 million. Before Jay came along, our sales were just a few hundred thousand dollars annually. Since teaming up with Jay, our sales for those years were $500 million annually.” — Jim Cook Investment Rarities, Inc..
“Jay came to us with a new idea for utilizing our customer names. I was skeptical initially; however, this program provided us with additional income in excess of $400,000 during the 20 months that it ran. I enjoy working with Jay because I both trust him and respect his marketing expertise.” — R. Kent Tipton, former President of Target, Inc.
“Even a single hour with Jay Abraham can offer mind-boggling insights and revelations that will change your life forever! His suggestions cost me just $18,000 to pull off, and that included everything. Less than one day later, the phones started ringing off the hook, and when the dust settled just three weeks later…I had earned over $476,000 in profit! That’s what? Almost a 26-to-1 return? Yeah, I’d say Jay’s idea worked… In my opinion, Jay’s still the best man in the country to brainstorm with. He is also my number one choice when I need to talk to someone outside of my staff about marketing and advertising.” — Gary Halbert, one of America’s top-paid copywriters and Editor, The Gary Halbert Letter
“Since taking Jay’s advice, I’ve realized a 30% increase in revenues in my business (Chinese longevity art) within about six months, which resulted in increase of profits of 25%.” — Paul Galagher, Guilford, VT He once took an unknown product that was originally doing less than $100,000 a year in gross sales – and helped turn it into a $13-million-a-year household name in only 18 months! (It’s the analgesic balm, Icy Hot.)
Michael Quinn of Fillmore, California, took an idea Jay taught him and made $643,000 in his computer peripheral business. He later sold the company for millions and retired to Rio in his mid-30s.
Another man who used one of Jay’s simple “postcard” ideas made a $476,000 profit and got a two-page feature article written about him in Inc. magazine.
He taught an attorney a concept that made an extra $15,000 on the first try and generated so many new clients, the attorney had to recruit half a dozen associates to help him. At last count, it added $400,000 to his annual income.
Jay took a start-up business totally devoid of capital and created a marketing strategy that in 6 months generated $750,000 in gross sales and $280,000 in net profits.
Jay generated $100 million in gross profits for two dozen of the top investment advisory newsletters in America.
He produced nearly 6 million leads for Merrill Lynch, John Neveen, Dreyfus, The Wall Street Journal, Citicorp, Forbes, and Fortune.
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Vic Conant, the President of Nightingale-Conant, the world’s largest publisher in business and personal achievement audio tapes, says:
George Culp Made $565,000 from a Single Idea He Got from Jay Abraham. I Made $900,000 from Another!
There are few guarantees in life. In business, there are next to none. Most people find it hard to believe that ideas can be turned into money, success, wealth, power, happiness or business advantage – with relative ease. I’m writing to tell you it’s absolutely true.
But not just any ideas. Jay Abraham stands out as the pre-eminent idea man in the business arena. We at Nightingale-Conant use Jay for strategy, ideas and breakthrough business concepts. And we are not alone. Literally thousands of business owners and entrepreneurs have turned to Jay, too! Here are just a few:
Michael Montore reports that after attending one of Jay’s programs, his sales were up over 300%. Vincent Giaquinto wrote that his leads increased over 250% and his business skyrocketed from $8 to $14 million in a little over a year from implementing just two of Jay’s ideas. After attending one of Jay’s Marketing Programs, Craig Hane’s business went from $700,000 to $2,000,000 in a little over 18 months…Stewart Cruse’s insurance business grew almost 400%…Roger Howson immediately increased his sales by over 30% when he implemented ideas from the pre-course material…Kevin Parks states that his ancillary sales increased by a multiple of four times in one year…
He’s the only self-improvement author I’ve met (and I’ve met hundreds) who actually promises to give you an immediate financial gain. Of course, the real reason to learn what Jay teaches is not just money. The knowledge he can share gives you greater quality of life all around. He will liberate and inspire you to come up with profitable new ideas you never thought yourself capable of creating.”
Jay has come up with “block- buster” money-making or profit-boosting business ideas for over 10,000 separate clients. Among them are business owners, professionals, managers, entrepreneurs, high-level executives, seekers of business opportunity – and a wide variety of other fascinating and success-driven people.
Jay’s methods have made himself and his clients (like me) nearly $420 million in the last 12 years.
He’s made as much as $500,000 in a single month and earned over $2.5 million in a single year by turning other companies’ hidden assets and overlooked opportunities into windfall profits, then sharing generously in the rewards. Over 100 unassuming men and women have become millionaires by using Jay’s methods. Thousands of business owners and professionals have seen their incomes soar – and their net worth grow.
He’s the only self-improvement author I’ve met (and I’ve met hundreds) who actually promises to give you an immediate financial gain. Of course, the real reason to learn what Jay teaches is not just money. The knowledge he can share gives you greater quality of life all around. He will liberate and inspire you to come up with profitable new ideas you never thought yourself capable of creating.
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Entrepreneurs worldwide have paid me over $80 million dollars in the last few years for my strategy application-specific advice!
Why?
Because they knew this advice could double or triple or quadruple their companies’ long-term revenues and profits!
If your business is not making the money or achieving the competitive success levels you would like to make, read this section of the web site carefully. It contains the secret technique Ted Turner, Ross Perot, Carl Icahn, Howard Hughes, Bill Gates, Michael Dell, Steve Case and dozens of other famous entrepreneurs along with the leading Japanese use to reap fantastic oversized profits! Here’s what they have to say about my Marketing and Problem-Solving Idea’s:
Went From $800,000.00 To 2 Billion!
Jay has worked with us for almost 10 years, and he has engineered some of the best marketing strategies I have ever seen. Actually he might be cheap when you consider last year, I paid Jay $670,000 and in the past 10 years over $2 million. That was Jay’s reward for helping to build my company into the dominant precious metals and coin investment company in America doing over $2 Billion!
Jim Cook
Investment Rarities, Inc.
Made Howard Ruff Millions!
I’m a pretty good marketer. But as good as I am at marketing, Jay Abraham is better. He is the finest marketing mind on this planet. His work for others was wildly profitable, and I decided to get to know him. I finally was forced to surrender to the fact that Jay Abraham is a lovable, eccentric, unorthodox genius, the likes o f whom I will probably never meet again. Once I accepted that, he made me millions.
Howard Ruff
The Ruff Times
Acquired 88,000 Newsletter Subscribers’!
You have sent to me more than 88,000 new subscribers for 17 of my publications. I’m sure I would not have generated this kind of response using my own promotional pieces.
Joel S. Nadel, Publisher
Newsletter Management Corporation
Made A Bundle For Richard C. Young
Very few people are big winners in the marketing game. Jay Abraham is one. We rely on his expertise over a wide area of interests. Jay can produce when most pros are at a loss. Quite simply, Jay’s marketing concepts have made us a lot of money!
Richard C. Young
Young Research and Publishing
Jerome Smith Got 25,500 New Subscribers At No Cost!
We express our appreciation for your work and its results. You launched a strongly innovative “test marketing” program for (our) newsletter in February 1984. As of December, 1984, we had acquired approximately 25,500 new subscribers through that effort – all at no cost to us. All in all, we have been delighted with this program.
David Sanders, Circulation Director
Jerome Smith’s Investment Perspectives
$400,000.00 Added Profit For Target, Inc!
In October, 1982, Jay came to us with a new idea for utilizing our customer names. I was skeptical initially; however, this program provided us with additional income in excess of $400,000 during the 20 months that the inserts ran. I enjoy working with Jay because I both trust him and respect his marketing expertise.
R. Kent Tipton, former President
Target, Inc.
Jay Generates $30 Million For lnc. Magazine’s Entrepreneur Of The Year!
I’m a rare coin dealer. I’ve paid Jay in the past five years approximately a half a million dollars, and he’s generated for me somewhere between $25 and $30 million worth of business, His techniques definitely do work.
David Hall
David Hall’s Numismatic Investment Group
Makes $200,000 Profit In Six Months!
“Thank you Jay Abraham. You are the best advisor I’ve ever experienced in my life. I’ve made over $200,000 in the last 6 months.”
R.C., Pennsylvania
Increased Profits 80%!
“…I thought it would be good, but I had no idea that I would receive the wealth of information that I did. We have increased our total sales and profits about 80%. Thank you for your willingness to share your vast knowledge.”
- Andy Treadwell, Florida
Runs Circles Around Competition!
“Your advice is the most valuable material I have received in quite a while. It supports my CPA and Harvard MBA and will allow me to run circles around my competition.”
- H.D., New York
Mailing list Broker Convinced By Jay’s Phone Advice!
“I’ve heard Jay Abraham in action on the phone. His ability to revive failing companies by quickly creating sales is astounding. His fee is nothing next to the results!”
John Finn, Washington, D.C.
Turns Travel Agency Around And Grows 40%!
“You’ve shown us that whether we realize it or not, we are a marketing company selling travel, rather than a travel company that needs to market a product.”
Steve Busskohi, Nebraska
Salon Owner Excited With Potential!
“…we have started to put some of your ideas to work, plus we are working with an agency to help us more. We let them hear your ideas, and they are as excited about it as we are.”
Bob Taylor, Nebraska
Seminar Promoter Pleased With Advice!
“The phone conference we had back in January went very well. I had the distinct sense of your genuine interest in helping your clients above and beyond the mere compensation.”
Marc Torres, California
Manufacturer Surprised With Jay’s Advice!
“Your advice on marketing was more that I expected it could be. You not only put good ideas together, you did it clearly, simply and with brevity, making it easy to digest.”
Joseph Pesko, New Jersey
Restauranteur Gets Good Response From New Ads!
“…I have changed many of my advertising methods at your advice and certainly obtained a completely different view point about advertising I have received some pleasing results…”
Larry Kezar, Oregon.
Help Get His Act Together!
“I have been much helped by your advice. It has helped to crystallize my thinking and take action…”
Fred Reddington, Oregon
35% Increase In Sales!
“Using your techniques, I increased my business 35% in eight months. More impressively, I have gotten about three times the number of reactivated customers I used to!”
- Paul Gallagher, Rhode Island
Collectible Dealer Doubles Profits!
“I sell collectibles and over the last seven to eight months I can attribute about $28,000 in extra profits to your techniques.”
David Haveless, Connecticut
Manufacturer’s Rep Inspired To Actuate His Dream!
“Your advice has inspired me to write a ‘how to’ to be marketed by mail order throughout the United States.”
Chip Klinck, Vermont
Investment House Makes Bigger Profits And Expands!
“Your ideas and concepts have not only opened new markets to me, but most importantly have provided me a new way of looking at every marketing venture I undertake. The additional profits I have made by using your methods have expanded my business and my future business outlook tremendously.”
John R. Warnick
Campus Financial Group, Washington
Roofer Saves Thousands With Jay’s Direction!
“I don’t know how much money you made me with your advice, but I do know you saved me probably in the thousands because of wasted promotions you steered me away from.
Eric Goetisch, California
Dentist Says He Got So Many Ideas From Jay It Will Take Two Years To Implement Them
“The consultation was worth the thousand dollars. At the current rate of progress your advice will last me about two years as far as working all the ideas into practice.”
Jary L. McLean, Kansas
Newspaper Publisher Says Advice Worth 10 Times More!
“Since getting your advice I have used several of the ideas you gave me. Guess what? They worked! You are brilliant, and your personal advice is worth ten times more than you charge.”
Curt Tuck, California
Jay Teaches Doctor How To Get Patients Without Ethics Problems
“I found the recommendations you made to be unusually insightful, particularly considering the many constraints that state laws and ethics impose on doctors.”
Dr. A.B., New Jersey
Turned Dead Assets Into Live Cash With Jay’ s Innovative Sales Program
“Your advice has proved to be extremely profitable. At your suggestion we have…transformed those sales ideas into big winners.”
Mitchell Berko, New Jersey
Bakery Owner Raves About Jay!
“Your advice was great. It was simple, easy to understand to the point…I have read over my transcript of that meeting many times and I look forward to taking the next steps. I am so glad my husband and I made the decision we did.”
Lynda Eggimann, California
Seminar Idea Brings In $1,600,000.00 For Company!
“The seminar concept you gave us has already earned a gross $1.6 million with at least another $800,000 in the next eight months. On top of that, your philosophies now pervade every marketing strategy we make.”
Chris Newton, Managing Director
The Results Corporation, Brisbane, Australia
Jay Gives New Business Owner A Jump Start!
“I have specifically applied the techniques to gross over $18,000 in the last two months. This has been an excellent start for me.”
Paul Slitz New Business Owner
Grocer’s Sales Up $51,333.00!
“…Just by scratching the surface (with your advice) my store’s gross sales were up $51,333.00.” (In 18 months, his gross sales doubled.)
Ron De Licia, New York
Got Back $35,000 In Profit In 6 Weeks!
“I used one of your ideas and made $35,000 very quickly. That very idea will probably bring me in $60,000 more this year for no additional effort.”
Mo Anderson, California
Dermatologist Beats Recession
“We weathered this recession pretty well, and I think the only reason we were able to do so is because of the things Jay told me to do.”
Dave Daniels, California
Contractor’s Profit Up 50%!
“I have experienced almost a 50% growth in the amount I earned this year with the concepts I have learned (from you)…I can’t attach this growth to any one concept in particular but more to a synergism of all the concepts I was able to apply.”
Mark Schumucker, Iowa
Patio, Deck, And Gym Set Business Up 55% During Worst Months!
“My patio, deck, and gym set business has increased over 55% during the winter months (normally our worst time of the year.)”
Matt Layman, Alabama
Chemical Products Sales Up 1600%!
“Just one little gimmick (and) we picked up 3 national distributors which meant $100,000 in sales to us… We experienced a 1600% growth.”
Linda Frite, Colorado
Corporate Maintenance Company Increased Profits $57,000.00!
“I analyzed the profit that is directly attributable to Jay Abraham. A very conservative figure is $57,000 from his concepts (in one year).”
Bob Ceccarelli, Pennsylvania
MD Increases Profits And Reduces Hours Worked!
“The net profit of my medical practice increased by at least 10%. This growth was attained despite reducing my weekly working hours by at least twenty-five hours. I am finally able to spend more quality time with my family, and for me this is priceless.”
Dr. Alejandro Penzo, Florida
Financial Planner’s Revenue Up 38%!
“My quarterly revenue is up 38% and net up 24%.”
Don Blumer, San Jose, California
Salesman Gets 60% Jump In lncome!
“I was employed as a commission salesman, and Jay’s advice increased my income over 50%!”
Bruce Dennis, Florida
Software Company Department Goes From Loss To $250,000.00 Profit!
“Our department went from a loss every year in the past to a profit in 1990 of $250,000 thanks to you.”
Noel Cabell Vice President,
Timberline Software
Furniture Dealer Sees 900% Increase In Sales!
“We were able to sell 11 leather lounges in one day for a total of $45,000. That’s unheard of in our business A normal Saturday would be approximately $3,000 – $5,000. You could see the percentage increase (900-plus) for yourself. Thanks to Jay.”
Chris Gouson, Australia
Attorney Can’t Handle All The Business!
“The referral system that Jay taught me is so disarmingly powerful. In fact, it produces far higher quality prospects and clients than I used to handle Now we get so many calls, people actually have trouble getting in on the lines. All of this happened in the middle of what is supposed to be a terrible recession
John Preston Attorney California
Profits Up Over 200% For Tool Business!
“My sales are up but profits are up 200% to 300% in some areas.”
Jim Keppel, Rochester, New York
Sales Up 95% For Hardware And Appliance Wholesaler – $2,000,000!
“…Our industry typically grows at 5% to 10% a year. Our sales are up 95% over where they were two years ago (when I consulted with you). We went from $2 million to $4 million in a city of 18,000.”
Chappel Dew, South Carolina
$16 million in immediate sales
“Jay is an abrasive, annoying genius of marketing. He “sweet talks” you into trying seemingly absurd marketing tests — and you end up with multiplied profits. He combines two unprofitable deals and you get one very profitable three-sided deal. And lots more. The net/net is that Jay opens your eyes to powerful marketing possibilities that are just sitting there in front of your nose where you can’t see them. In one year, Jay used one these ‘improbable’ concepts and provided $16 million in immediate sales for us. I paid him $500,000 for this.
– Inc. Magazine Entrepreneur-of-the-Year, David Hall
Advises Syndicated Columnist
Jane Applegate, Syndicated Columnist (“Small Business”) contacts Jay for the marketing advice for her column and calls him the “veteran” marketing consultant for small and large business.
900% Increase In Sales!
“After applying just one of his techniques, we sold $643,000 worth of products in 2-1/2 months! That’s a 900% increase in sales from just one technique.”
Michael Quinn, Simi Valley
Made $200,000.00!
“Thank you, Jay. Your marketing genius is the reason I’ve made over $200,000 in the last six months.”
Roy Como, Real Estate Broker
Single idea triggered $331,760
“I want to thank you for triggering a single idea that has already resulted in building my new business to $331,760 in annual sales. I expect to top the one million figure by the end of this year.”
Stanley Golomb, Chicago, IL
Sales Grow By $28 Million!
“…In less than nine months, our sales have more than tripled and profits more than tripled too! We went from $12 million in sales last year to nearly $40 million this year thanks 100% to Jay Abraham’s principles.”
Gregory Yost, Los Angeles, CA
$10,000 Profit In First Week!
“Jay Abraham handed over the keys to financial security this week. The marketing training has already paid off for me in the first week to the tune of $10,000 cash.”
Francis Randall, Honolulu, HI
$375,000 In Profitable Concepts!
“Jay gave me one idea worth $75,000 to me, and another worth $300,000…”
Guy Rencher, Corvallis, OR
Business Up $700,000.00!
“Our business has grown from $750,000 to $1,450,000 so far. During the recession we are even with last year’s sales. I’ve added three new staff members, and because of that, I am able to take some time off for the first time in twelve years. Thank you.”
Gil Schauer, Huntington Beach, Califomia
Adds $83,000.00 Profits And Repeat Business!
“A new concept you taught us will add about $83,000 in pretax profits… This will be repeat business paying us for years and years to come.”
Mike Jacobs, Idaho
Increased Business 800%!
“After a mailing went out, I started following up (as Jay advised) with telephone calls and that really made a difference. I got 800% more orders after the mailing just by following up! The first month I applied your ideas to my high priced software we sold about 20 companies as opposed to the four or five before we learned your methods. It’s made me personally over $90,000 more this year. Plus I took my whole staff to Hawaii because we had such a profitable year.”
Larry Andrews, Oklahoma
Two Ideas Produce $750,000!
“I used your formulas and sold over $300,000 of watches to fraternity students, There’s a 25-27% net profit. In another business I own, a medical laboratory, I compete with 10-15 other larger companies, Using your idea of a postcard, I spent $500 and sent out a basic postcard to 750 doctors and got 15 responses worth $40,000-$50,000 apiece to me a year. That’s over $450,000 from a tiny promotion.”
Michael Lillig, Seattle
Reduces Employees 37% And Triples Business!
“I went from 52 employees and eight offices down to 33 employees and four offices and I am doing at least three times the business as I was doing before and I am enjoying life and fishing and I probably have more time to myself.”
James Nevins
Hearing Audiologist
Vitamin Wholesaler Thought Jay’s Idea Was Ridiculous!
“I told Jay, ‘This is ridiculous. People aren’t going to respond…’ RESULTS! The phone didn’t stop ringing. Things went crazy. We netted $55,000 on that promotion. Last year we had a 32% increase in our gross sales which meant about $400,000 in extra profit.”
George Zangas, San Pedro, California
$500,000.00 Added Profit Expected!
“We expect to make a half million dollars, and it really should be much more if things go well.”
Sandy Wheeler, Portland, Oregon
CPA, Entrepreneur, Owner of three businesses
Sales Up 30%
“Since taking Jay’s advice, I’ve realized a 30% increase in revenues in my business (of Chinese longevity art) within about six months, which resulted in increase of profits of 25%.”
Paul Galagher
Tree Surgeon Uses 1% And Doubled Profit!
“I’ve probably used 1% of what you’ve taught me. Not out of laziness, but simply because your mind is so overwhelming. Thanks to you, I doubled my income last year.”
Tim, Nevada
Retailer Increased Profit By 40%, And Results By Five Times!
“…one idea I got from you increased my net profit by 40%. Whereas I used to get 50 calls a month, now I get 263 calls a month from the same priced ad!”
H.P., Ohio
Publisher Says Jay’s Advice Worth More Than His MBA In Marketing!
“I have attended dozens of marketing conventions and seminars, and I have an MBA in marketing from the University of Chicago, one of the three best business schools in the United States. I paid tens of thousands of dollars for this marketing education. But I’ve learned more from my association with Jay than from all the other books and courses combined. And I’ve paid Jay over $100,000 – but I made over $1,000,000 from his advice!”
Lee Euler, Maryland
Jeweler’s Sales Increase 50%!
“Since implementing your ideas, weekly sales have increased more than 50%. The first five months of this year, sales equal all of last years’.”
Alan Schoenfeld, New Jersey
Carpet Man’s Sales Go Up 12% First Month!
“That hour of advice… it immediately boosted January sales 12% by working ‘the back end’ and reselling to our existing customers. We expect this to be a real gold mine in the future!”
Tony Meraz Carpet & Upholstery Restoration
Financier Feels Jay’s Advice Is A Bargain!
“…I think your price is really a bargain because your advice is so highly condensed and practical that it produces revenue far greater that the costs. That’s a bargain.”
Charles R. Reits
Western Financial Group
Forestry Expert Says Jay Makes It Easy!
“With what I have learned from you, doing it at a profit will be easy!”
Jon R. Aschenbback
Forestry Consultant, Oregon
Hotel Services Company Pays For Ad With First 3 Responses!
“As a direct result of your suggestions, I have put together seven direct mail pieces so far. The first mailing we did… paid for itself on the first three orders. The rest has been gravy… I received at least 10 to l return on my financial investment. More important, I know how to set our marketing directions.”
Thomas Ferree
Washington Hotel Services
$1,250,000 Increase In Sales And 600% Increase In Prospects!
“Our company sells document imaging systems. Our systems start at $70,000 and go past a million dollars. I haven’t been able to measure everything Jay’s concepts made us, but I know we have three sales where people ask us computer questions that Jay taught us to answer, up-front – one sale was $70,000, one was $180,000 and one was a million. In addition, the first time we listed our training schedule (like Jay taught us), we took in $24,000 in training revenues which paid for six months of sending out our newsletter.
One more thing. We just did a very large trade show, the biggest trade show for us of the year and typically at a trade show we get 300 leads if we’re lucky. Using your techniques, we got 1893 leads at this trade show (over a 600% increase). A conservative estimate of what that alone is worth should be about $75,000.”
Audri Lanford
Maryland Computer Imaging Co.
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