50 Shades of Jay – Shade 29 Direct Response Greatness + Famous Sales Letter

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Let me make today’s Shade simple and to the point, in Shade 29 you will be getting:

  • A key chapter from a legendary book by one of the greatest direct responses minds that ever lived…
  • And one of the greatest direct response sales letters ever written…

The book’s title is “Secrets of Successful Direct Mail” by Richard Benson. This book is a series of short stories and anecdotes that describe the general principles of high performance/high predictable direct response. The chapter I’ve chosen to share, (courtesy of my good friend Brian Kurtz at Titans Marketing,) is called “The Admiral Byrd Society” — one of the most innovative and personalized ways to promote an unorthodox trip around the world.

The format of Shade 29 is down and dirty but the information and concepts you will learn are rock solid.

Jay