Posts by Brian Kurtz
The Wall with a Door…
“There is your audience. There is the language. There are the words that they use.” -Gene Schwartz | This is not a political post; and if you accuse me of it being political, you will be wrong. But the election of Donald Trump as President of the United States is a marketing case history for the ages. And whether...
The Real Vitamin C… And it’s Not in Your O.J.
“Networking” may be the most overused term in the business world today… and given the omnipresence of social media, the idea of creating a network is often in the hands of amateurs. Simply accepting anyone and everyone who sends you a friend request on Facebook, LinkedIn etc. is far from the gold standard.
The People You Meet on the Way Up…
I was thinking about Gary Bencivenga a lot this week… not only because he is America’s most prolific living copywriter but also because he influences me every day with how I think and how I write. In addition, he was top of mind since but I talked about him a lot in the past few emails I’ve…
How Paying Postage Made Me a Better Marketer…
I have a confession. I’m a direct mail guy. And proud of it. I’ve been responsible for over a billion pieces of mail in my career (and you don’t mail that many pieces when they don’t work!)… and probably closer to 2 billion. And when I say “mail,” I mean those paper things that come to your physical…
The Next Million Dollar Copywriter…
If you thought the full subject line above could have been: “The next million dollar copywriter… could be YOU,” it’s not… because the world is changing in this area… and quickly. In fact, I will maintain that the next “million dollar copywriters” will be working under a completely new paradigm… one that...
Marketing Like Picasso
“Learn the rules like a pro so you can break them like an artist.” I’ve shared this quote with you previously… it’s from Pablo Picasso… and it’s truer today than ever before. As I continue my adventures as “T Rex in the wild, wild, west,” it becomes more apparent every day that knowledge of the fundamentals...
Business Growth Strategies on Steroids?
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